Murano Global Investments, a Nasdaq-listed real estate company that operates hotels across Mexico, has announced its plan to establish a bitcoin treasury strategy. This initiative comes alongside a standby equity purchase agreement (SEPA) valued at up to $500 million, with a primary focus on investing in Bitcoin (BTC).
The firm has stated that it will continue its existing hotel operations while also exploring the integration of cryptocurrency into its services. This could include options such as allowing guests to pay with BTC and earning loyalty rewards through the same currency. CEO Elias Sacal noted the potential of Bitcoin as a transformative asset that can bolster the company’s balance sheet against inflation and systemic risks.
Additionally, Murano has joined the “Bitcoin for Corporations” alliance, which is aimed at supporting enterprises in integrating Bitcoin into their operations. As part of its treasury strategy, the company has already purchased 21 BTC, equivalent to over $2.1 million at current market prices.
For more details, you can read the full press release here: Press Release.
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